If you type in the word "Beth," my blog comes up as the first organic search engine results (unpaid search results). Of course, I suspect that I'm not the "beth" most people are searching for because the people that visit my blog after typing the word "beth" into a search leave after ten seconds on average. (Based on an analysis of 6 months of google analytics data)
So, I have some questions ..
If you were going to use a GoogleAdWords Campaign, how would you leverage this situation?
How might I use this information?
I'm thinking it might be a way to make some point about social media metrics for a presentation I'm working on, but I'm brain dead and my wrists hurt ... any ideas?