High bandwidth version available here
I'm pleased to announce that I have completed the screencast, sponsored by NTEN, on Google Analytics! I created a companion wiki where you find lots of links to additional resources to help you learn more. This screencast would not have been possible without all the help I got from:
- Dave Amos, Web guy at the Idealist (and Ami Dar) and Laura Whitehead, South Hams, CVS, who not only allowed me complete access to their Google Analytics stats, but answered my numerous stupid questions.
- Avinash Kaushik, Analytics Evangelist, Google, really helped me understand the true meaning of Web Analytics 2.0 and has hopefully forgiven me for not saying his last name correctly!
- Laura Quinn for serving as my guinea pig for recording and incorporating brief interviews into screen cast (as well as her for terrific introductory article that helped me get started)
- Holly Ross for suggesting the topic and understood that it takes more than a week or two to make a screencast!
- For all my blog readers and participants on the NTEN Nonprofit Webmasters Affinity group who left comments, made suggestions, pointed me to resources, and shared screen captures of their stats.
Several months ago, I knew zip about web analytics. I was a little scared to make a screencast about something that I knew nothing about. (I blogged about that here)
What I discovered is that creating a screencast is a terrific personal learning environment because you can't create a media piece unless you really know the topic. And yes, learning is time consuming and you can't really master a topic like this in 90 minutes let alone create a media piece. But a screencast forces you to organize your learnings, document them, and share them.
I shared the screencast with Avinash Kaushik and frankly was a little intimidated to do so because well, he is the expert on the topic. Here was the response: "It is wonderful. The thing like I loved about this screencast is that it is real, it is true UCG and has a human touch to it."
I did learn one more thing that is a best practice.
One quick pointer on the date range comparison (around seven min mark). Where possible share the tip with you users that they should line up the week day of each time period if they can. Good best practice. So if your first time period starts at a Monday then just move the bars of the start date in the comparison time period to a Monday s well. This might not make for a complete month but it will ensure that for the sake of seasonality your time line compare the same week days. Else sometimes you’ll see lifts where there aren’t any.
Almost all the photos in the screencast and the music are from sources licensed with Creative Commons licenses. I took great pains to attribute them in this section of the wiki. In addition, I asked for and got permission from two content sources that were "all rights reserved" including this photo by Audrey and Daniel. (Be sure to read about their connection with Cambodia)
I'd also like to thank Jeremiah Owyang who graciously allowed me to use 25 seconds from his video interview with Avinash Kaushik.