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Beth's Blog: Channels, Screencasts, and Videos

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May 2010

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Listed below are links to weblogs that reference Shoulder-to-Shoulder Instructional Media: My Tagging Screencast at NTEN!:

» More on tagging from Katyas NonProfit Marketing Blog
Heres a great overview of tagging from Beth Kanter, including a screencast. Beth focuses on how tagging and social bookmarking can be useful techniques for smaller nonprofits to easily share their information resources. She note... [Read More]

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Amy Gahran

Hey Beth -- great tutorial! And that's what I think of these educational experiences as: video tutorials. Yeah, I was never crazy about "screencast," either.

I hear ya about the amount of time it takes to edit and produce a video, especially if you're trying hard to be educational but not boring. Right now I'm wrestling with a similar problem, and I hope to pick up some tricks from you.

The fact is, creating a good educational video takes *a lot* of thought. If you just rattle it off the top of your head, it probably won't be effective.

That said, I've found it helps to record all my video first, complete with zoom & pans and callouts. I write the final version of my script while I'm creating the video. Then I record my audio from. When I bring it all together, I add the title clips.

It's still a pain in the ass, but that process seems to work well for me. Would love to learn from more experienced folks, though.

- Amy Gahran

Beth

Amy,

I've got to go watch your screencasts ... Our production processes are fairly similar ...
I do:
1. Research
2. Rough Script - bullet points
3. Storyboard - plot out the screen captures or visuals
4. Build the video - adding in titles and recording the video as I go
5. Record narration -- I practice once, record once - if I'm lucky not to mispronounce a work or screw my syntex
6. Then go back add zooms as needed.

It still takes a lot of time.

I've also experimented with one-shot- very short ones to explain a technique -- sort of micro screencasts.

Michele

As always, Beth, good stuff. Thanks for doing this service for the rest of us. :-)

Alan

Wow, Beth, this is about the best treatment of social bookmarking for newbies, and a stellar example of both presenting an interesting screncast and providing supplementary materials.

And great use of dogs as supporting actors ;-)

Unlike y'all, I like the word "screencast". It's not video, it's something different.

iwilker

Beth, I've been slaving over a social-web-101 wiki for my main client, and I gotta say I'd be lost without you. Thanks for another great, plain-english tutorial.

Tom McCallion

Hi Beth,

Great screencast on knowledge sharing. While I have visited del.icio.us many times, I have yet to create an account there. After watching your screencast, I plan to set up an account this weekend.

cheers,
- tom

Janelle (Social Bookmarking Software - FREE Tool)

Actually, Social Bookmarking can also be used as a great marketing tool. It allows u to get quality backlink and free web traffic. However, it is important not to submit too often to the same site within the same day. Otherwise, u can get banned by the bookmarking sites as they may think that u are spamming.

OnlyWire dot com and GetBookmark dot com are 2 very handy tool (free of charge). They each allows u to submit to about 15+ bookmarking sites all at one go. But, u must first create your account with each bookmarking site. This can be quite tedious and boring. The other 2 drawbacks are the sites listed are quite limited (some in the list are not even working) and it does not allow u to use keyword phrase as tag.

For those who are seriously looking at tapping the power of web 2.0 social bookmarking sites to generate good traffic and back links, u may want to do as what I have done => invest in software to automate the job. The one I am using right now is pretty neat. It has more sites listed compared to OnlyWire and it can create accounts for u automatically. It also accepts keyword phrase as tag and let u create multiple profiles so that u do not leave too much footprint on the net in case u are accused of spamming. The best part I like about it is that the software gets updated almost every single month to keep in pace with the latest development of some of the bookmarking sites.

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