Why I haven't written the Made To Stick Book Review!

 

One of the "perks" of blogging is that occasionally publishers send you review copies  with the unstated expectation that you'll actually read the book and blog about it.   

Right before the holidays, I received a copy of the book "Made to Stick:Why Some Ideas Survive and Others Thrive" by Chip and Dan Heath,  a pre-press version from a friend.   I made the mistake of leaving it on the kitchen table where my husband picked it up, started to read it, and wouldn't give it back.  He took it to work.  His boss picked it up, started to read it, and wouldn't give it back.   

About a week later, the publisher's PR person emailed me and I told them the story in email and they kindly sent me another copy, along with Made To Stick schwag! Before I had chance to hide the book from my husband, he saw it, picked it up, and started reading it.  He took it to work where a sales rep picked it up, started to read, and asked to borrow it!

So I can't blog a review of this book because it appears that it is so fascinating and engaging that my husband had trouble putting it down and passed it along to two colleagues who have since passed it along to other people!   I have not idea what the book is about, but if you are curious, Nedra Weinreich, of the Spare-Change Blog has a review.

Comments

[chas]

Creative review. There was an article on this book in newsweek (so I think) which our sr. dir for outreach passed on to me several months ago. Anyhow, forgot about it until now. Thanks for the reminder and his reaction was pretty similar to your husbands.

We're going through a branding and website redesign now, so relevant stuff (so I'm told twice!). Thanks.

[Mike Sansone]

Maybe the title should have been "Made to Share":-)

[Carol Kirshner]

Thanks for the tip. I won Nedra's little contest and got my copy two days ago. I agree-- quite a compelling read. However, the duct tape on the cover grabed my husband's attention and you know how guys get when they see the "pretty and shiny" stuff. Right now, I'm heading off to hide it in the pile of disease management and psychiatry books I have waiting on me--- just in case.

[Steve Sherlock]

I'll second Mike's idea on made to share... that has to be a better thing for a book (to keep getting picked up and taken) than any review could do for it. Good luck on eventually getting a copy to read yourself.