Now I have a choice between a giving a real world cow or a virtual one like the one I am sitting on a virtual representation of a cow that is in one of the gifts I can purchase from World Vision.
World Vision is one of the world's leading relief, development and justice agencies. We are also one of the largest, presently helping more than 100 million people in nearly 100 countries in their struggle against poverty, hunger and injustice, irrespective of their religious beliefs.
The Second Life build is a virtual representation of their alternative gift catalogue Communities in remote areas of the world request particular items, say a cow or a pig. Via a gift to World Vision, that item is purchased for the village or family.
They're just getting started, there are chickens, sheep, and cows. There is a chicken animation where your avatar can move around like a chicken. Is this the future of fundraising perhaps five years down the road or just a fad?
You can to it in Second Life here.