Katya Andresen of the Nonprofit Marketing Blog left me a message on Odeo in response to the question "What do you think about widgets for building community, in particular fundraising widgets?"
Here's the transcript:
"I think widgets are a great way to build community if you are authentic about it. I mean you put the widget in the hands of the community. We're doing a little experiment with personal fundraising widget at Network For Good this season. The key is to let people upload their own text, photos, or video about why they care about a cause and then link to the cause. It can't be about the cause so much as the messenger. People want to use widgets to be messengers whether it is a fundraising vehicle or poll."
(For some reason, Odeo didn't let me download her message, so I had to re-record it and hence the noise. I have a post brewing about audio widget alternatives and tools to record and edit phone conversation or skype conversations.)