My colleague, Michelle Murrain, and very well respected in the nonprofit technology space even though she transitioned to another field, has a revived and renamed her blog "Zen and the art of Nonprofit Technology."
She has written a couple of insightful posts recently on Web 2.0, tagging, social bookmarking, and blogging (vlogging and podcasting.). I'm quoting and summarizing some points for myself here, I suggest you follow the links above and go read for yourself!
" . . .promotes democratic, collaborative content generation, and makes it easier to find information that you want or need, based on the way that you look at things, not based on someone else's way of categorizing information you need to learn. It connects people. I love following other people who use some of the stranger tags that I've come up with - it turns out that a lot of their bookmarks are useful to me.
I do think that like all technology - tagging has it's limitations. It's not going to change the world. Tagging is, in the end, about bringing people together, and empowering people to be creative."
"So, all browsers keep bookmarks - it helps one easily go back to and find sites that you go to regularly. These days, most browsers have a nice bookmark bar - that really helps organize sites you visit
regularly. But what about sites people who do the same kinds of work that you do, or like the same kinds of things that you do? You could google for them, but wouldn't it be great to see other people's links -
things they found organically? Also, wouldn't it be great if no matter where you were, you could get to your bookmarks?"
The added value ..
"Bookmarking saves me time, for sure. But it's also true that a lot of the "social" in social bookmarking has been more of a time suck than a time saver.
But, as I've said, it's not all about efficiency. Does it really connect me to people?"
A pretty cool link to a list of social bookmarking sites
Blogging, Vlogging, and Podcasting
"Blogging takes time, focus, and energy from someone or someones. And
it only makes sense if the connections that can be made, the communication channels opened, the heard is worth that investment.
As for podcasting and vlogging. I'm much, much more bearish on those technologies (oooh, something I can be bearish about. <wink>) First off, both of these (particularly vlogging) take an order of magnitute more time and energy to produce than a blog. And they likely have an order of magnatude less audience. I'd argue that it's likely that only organizations who's major focus is technology or media, or who are large enough, and have enough audience (like an Oxfam, or a Greenpeace) should tip toe into this territory."