Participatory Media: Who Owns the Work You Share?

This is an excellent analysis of the issue of corporate control and ownership of your participatory media.  Asking all the right questions:

How far can these corporate facilitators of the new "user generated content" be trusted to safeguard the democratic roots from which they have grown, and how might their vested interests interfere with the fundamental messages being communicated by this empowered audience?

Here's some of the answers:

The massive popularity of sites such as YouTube, with its millions of visitors per day, is in no small part due to the ease with which it allows anyone to rapidly share video with huge audiences that might never otherwise encounter their work. But a closer look at its license reveals that users sign over a great deal of control when they choose to share video through the service. Robert Cringely writes:

''Here are the exact words of the new YouTube license:

"...by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube's (and its successor's) business...in any media formats and through any media channels."

The YouTube license says "you retain all of your ownership rights in your User Submissions." And while that's true, the license explicitly gives them the right to do whatever they want with your video. They say they don't have the rights to sell users' content, but the wording says otherwise and there's nothing in the license to prohibit them from doing so.''

While paying lip service to the democratic, free sharing of information, then, services like YouTube reserve the right to co-opt, edit, repackage and sell on the citizen produced media that they distribute. Likewise, sites such as MySpace gather information on their users to use in future marketing campaigns, or sell on to interested parties. The choice of which service you use to distribute your homemade productions can, then, have a huge impact on how they are accessed and who has control over them, not to mention the ways that they might be swamped in advertising, sidelined by sponsored content or used to promote products and services entirely beyond your control.