The American Cancer Society's Relay for Life in Second Life will take place this weekend and I will be watching it closely to see what the results?
I'm sure that Randall Moss will write a blog post after the event answering some questions such as "How money raised (in real US dollars)? What was the investment in terms of resources to pull it off? How many people volunteered? How much awareness was raised for the cause?" And, of course, share some lessons learned on running charity events in Second Life. Here's a promotional video created by one the SL volunteers and describes the event.
Some more background links:
Relay for Life in Second Life by a SL volunteer
The pre-event Car Auction that generated $2,000 USD (I heard Deborah Finn say it looked like a Souped Up Barbie Car)
Fundraising in a Virtual World Session at Netsquared
Photo from John Lester