Recently I came across a metaphorm for the blogosphere, Blog-poly: a game of monopoly. I started to wonder about what an appropriate metaphorm for the nonprofit sector of blogosphere might be. But, before I could even begin to play with that idea, I need to blog some examples of nonprofit blogging.
While browsing the blogher schedule , I came across Lisa Meyers Brown's blog "The Rhetoric of Me" which is focused on: "What I think about everything...especially nonprofits and social network technology." I found this entry "Nonprofit Successfully Using Blogs" The post describes the American Lung Association of Minnesota's new blog written by staff member Bob Moffitt. Lisa is curious and raises some excellent questions:
Go Bob for blazing a trail! We could all learn from what he's doing and I'm hoping he will provide additional comments/posts about the effort (Bob - do you have a personal blog? If not, please comment here). I'm curious to know about management of the blog (from a time/resource perspective), having a blog that's driven by the organization versus unsolicited supporters/volunteers (the pros and cons, the opportunities and challenges of posts coming from the organization), adoption by the local and national organization, feedback from bloggers/traffic, any measured ROI, etc. Anything you can and will share, I would love to know.
In the comments section, Bob answers her post. He describes how the blog got started, that he doesn't have a personal blog, and that one challenge is: "Always remembering that I am speaking not just for myself, but for the respected nonprofit health charity I work for, is sometimes a challenge" He also describes how he has established a habit of blogging daily or almost daily and the audience for blog is growing. "Visits on this new blog have steadily grown from approximately 400 last month to 900 this month."
Seems like the American Lung Association of Minnesota has discovered the right tool for the job as per Deborah Finn's recent musings on nonprofits and blogging.
I also have some questions:
Bob, how do staff and the leadership within your organization view the use of a blog as a tool for the organization's communication strategy? How did you introduce the concept of blogging to your ED? What did you lay out as the benefits/risks? Or did you just do it?
And questions for both Lisa and Bob -- What are your impressions of the nonprofit blogosphere? What does it look like?
Technorati Tag: nptech